A fresh & high-end look for Tonic Room, offering carefully curated cult organic beauty and wellbeing products from around the world both in-store and online.
The identity gives a nod to both historic apothecaries and modern high-end beauty brands, bringing herbal and natural health & beauty up-to-date and positioning Tonic Room as a luxury and aspirational brand. Graphic pattern work and icons inspired by alchemic and holistic symbols are used online & in print, as well being routed into the counter in-store.
Hardhat brought Material Creative in to the project to focus on interior design, applying the brand colors, textures & pattern work to store.
The website includes in-depth descriptions of all treatments & testing available in-store, as well as an e-commerce solution complimented with beautifully simple and calm photography.