Interior stylist, blogger & store owner Alex Fulton is known for her bold use of colour and pattern, as well as a lighthearted approach to her work. In bringing her brand up-to-date we created a playful and flexible system based around a series of simple graphic shapes. These could be combined together in multiple ways to form new objects filled with humor and character. The viewer can see many different things in the combinations... is it a wineglass, table lamp, ice-cream cone...? The idea of multiple possibilities combined with a bespoke service followed through in to printwork and the web, with stationery printed with multiple backs and different patterns, and the website designed to load a different color scheme each visit.

Published: April 13, 2014