2014 Young Ones Merit Award – Print
2014 Young Ones Merit Award – Integrated Branding Campaign
Concept, design, and execution done in collaboration with Kimberly Mar.
Organic by John Patrick is a high-end fashion label with a strong emphasis on sustainability and ethical practices for clothing production.
Taking into consideration the brand’s stance on refusing to conform to the industry norm of using often questionable and unethical practices for production, I worked alongside Kimberly Mar to create a new visual identity and print campaign designed to stand out from traditional fashion advertising.