Rebrand and establish the visual identity of an existing company.
Tizzi is a rebrand of Bed Head, a hair care company that seeks to provide its customers an outlet for self-expression through hairstyles. The branding features a custom logotype and utilizes a series of icons to distinguish between its seven different lines. The icons reflect the Earth’s tizzies: hurricanes, tornadoes, and lightning. These phenomena are combined with the energy of neon colors. In order to reflect the atomic structure of a strand of hair, the logotype was created on a harsh angle. The icons utilize a uniform hexagon shape. The Tizzi collection of products seek to embody the attitude associated with a daring night out. Unique metallic packaging reminiscent of the urban landscape allows users to capture this feeling any day of the week.