Disney Movies Anywhere Product Launch

  • RELEASE 1 of the website, iPhone and iPad apps launched in the US on February 26, 2014. 
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  • INCREDIBLES PROMOTION
    Get the Incredibles movie for FREE, just for binding your iTunes account with your Disney account. You only have to this once, then you are good to go forever.
     
  • DISNEY MOVIES ANYWHERE LAUNCHED WITH FROZEN RELEASE
    Promos in the Featured section and the Disney Movie Rewards section provide exclusive content and bonus reward points as incentives to purchase. Also related categories feature Frozen art to keep sections fresh with the latest tiles available.
     
     
     
    POST PURCHASE
  • Purchasing Frozen returns you to the Movie Details screen, now with a green 'PLAY MOVIE' button.
     
  • Scrolling down the screenreveals all of the extra bonus content, just like on your DVDs and Blu-Ray Discs.
     
  • Stream your movie instantly in HD, or download it to you device for offline use.
     
  • All of your purcased movies are stored in the 'MY COLLECTIONS' section where they can be selected to stream, or be downloaded anytime. As you can see, my free Incredibles movie is here, my recently purchased Frozen movie is here, and a past purchase in iTunes called Waking Sleeping Beauty it here too. If you select the 'Favorites' tab, it will display any movie that you tapped the heart icon. Lastly my 300 double points for purchasing Frozen is also displayed.
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    RESULTS
  • Day 1: Disney Movies Anywhere iPhone App captured a feature spot on the iTunes Store. In the Top Charts section for the Entertainment Category, DMA quickly dominated the number one slot, and overall is in the number two slot for all free apps.
  • Day 1: Disney Movies Anywhere iPad App is number one in both Entertainment and All Free Apps categories. 
     
    DMA was featured in over 250 media outlets including: New York TimesUSA Today, Wall Street Journal, Huffington PostTime, Variety, Entertainment WeeklyTechCrunch, The Next Web, Engadget, Gizmodo, CNET, Mashable, Venture Beat, Wired, and The Verge to top the list.