YES Prep Public Schools exists to increase the number of students from low-income communities who graduate from a four-year college prepared to compete in the global marketplace and committed to improving disadvantaged communities. To clarify their message and to communicate the school's culture, we connected the audience to the student body by highlighting specific students and teachers as well as provided success stories to help people understand the organization's effectiveness. We reworked their entire brand identity and breathed life into their communication materials and even had the opportunity to rebrand some of their campus mascots.

Published: March 03, 2014