Vodafone bought Cable and Wireless in 2012. Their branding generally focuses on business to public communications, where as Cable and Wireless primary focus was on business to business.
Whilst at DesignHouse I worked on expanding the Vodafone brand dialogue, translating existing Cable and Wireless collateral into their tone of voice whilst maintaining clear communications for Management, Programmers and IT staff. Throughout 2013 we developed digital document style templates, icons and diagrams, conveying complex manuals, case studies and overviews.
Designed at: DesignHouse
Creative Direction: Victoria Anderson
My role: Designer