Smart Group are a multi-award winning events company offering hospitality, catering and event management. They have been delivering high quality services for over 20 years including corporate hospitality to the IOC and major sponsors at the Olympic Hospitality Centre, London 2012.
For their growing subdivisions we devised a system to maintain a uniform appearance and at the same time share the individual personalities of the brands. A Smart Group G/S pin is used as sign off across different sectors collateral as a brand signature.
The brand has been rolled out across digital, stationary, uniforms, vehicles and special products.
Designed at: DesignHouse
Client: Smart Group
My Role: Designer