AIGA Community Report 2011

  • In 2011, Conduit volunteered to design the annual Community Report for AIGA West Michigan, the local chapter of the professional organization for design. Historically released as a print piece, the report provides accountability to AIGA members and shows the scope of the organization’s activities and future plans to potential donors. Breaking with tradition, Conduit proposed publishing the report as a digital experience instead. Not only did this new approach cut down on waste, but the website eliminated the need to repurpose print content for presentations and created a permanent online record of the year’s activities. The new design set the standard for every report from AIGA WM since 2011.