Spectre is an informative campaign, created to get people aware of data mining companies and government agencies. Due to the evolution of human technological advances, there is now a necessity for companies and agencies to collect data on a mass scale to predict human advances in spending, communications and so on. These data mining companies are redefining the role of online snooping and a shift from the user’s identity to the user’s online identity has begun. For the most part most American are unaware of how much they are tracked online.
Over the just the past few years, the use of identities across the Web is growing and is becoming mainstream at tremendous rates. A study by the Wall Street Journal examined approximately 1,000 of the top websites and established that 75% contains code from social networks. This code can be used to match people's identities with their Web-browsing activities.