From Flyover to Destination
Willoughby partnered with The Kansas City Convention & Visitors Association (KCCVA) to position, design and launch a new tourism brand. The goal was positioning KC for the future and a rightful place to be. The new logo, brand identity and mission was created “to ignite global passion for visiting Kansas City.”
The visual identity is a reflection of what Kansas City has become known for over the past decade: A vibrant creative crossroads with a world class arts and entertainment scene. The brand elements remain grounded in the city’s welcoming Midwestern values.