Brand, Web site UI/UX, and e-mail newsletter concepts
Areas: Strategy, Illustration, Internet Marketing, Web Design
Needs: Omnicom Group was building an online clearinghouse for information about its employee enrichment programs. The company needed a design for the new portal that commanded attention without overshadowing the actual programs.
Solution: I created an identity strong enough to provide coherency, but neutral enough to allow the programs to dominate. We adapted the Web portal name ("The Link") from the name of an existing site and based all other names on this root (e.g., "Relinked"). Next, I drew the portal a weighty logo, but in anonymous whites and grays. I kept structural elements similarly low-key: in this design, the content rules.