The Reserve - Branding / Print / Web

  • Formerly a US Post Office, The Reserve is now model of sustainable re-use, a unique 20 acre site at the edge of the Ballona Wetlands, it is a unique creative workspace, already home a number of major creative firms.
  • The Reserve Brochure
    Served as the print introduction to the project.
  • The Reserve Brochure
    Served as the print introduction to the project.
  • The Reserve Grand Opening Invitation
    For the projects Grand Opening gala, special invitations of laminated recycled boards with letterpresses and foil stamped graphics were created, underscoring the the adaptation and reuse of the terrific industrial building.
  • This detail shows the rich texture of the metallic foil stamped typography on the raw board stock.
  • The light colored chip board responded well to the physical processes of engraving and foil stamping, communicating a physical, 'built' quality.
  • From project introduction and marketing standpoint, an early web application was critical. The site includes a project fly-through, an overview of project amenities and leasing information on each of the available spaces.