à la disposition

  • The fashion line à la disposition has a unique audience:  avant-garde clothing connoisseurs. An online store was the logical way to reach this small, scattered group. But it would need to tread the fine line between art and commerce.

  • We created a minimalist gallery designed to make visitors appreciate fine details in the clothing. The site's landing page was a full-screen video featuring pieces from the collection that drew users into the collection's conceptual narrative. The shopping cart itself was a black canvas containing a scrollable marquee of revolving collection pieces.