The creative brief given to me by the Green Rubino Seattle team was basically this. We need to brag and build a 360 degree campaign about how Seattle City Light provides the greenest electricity in the entire nation. Fortunately for me working as the art director on this project I had the great opportunity to work under the the super talented creative director Joe Quatrone. Joe really wanted to come up with something that made his client feel un-comfortable. He pretty much said during our collaboration on this project to do my Salty Design Foundry thing. So that's what I did.