Colr Inc. asked me to make a motion piece and gave me free reign to create, the only directive was given that it would include the logo somehow.
APPROACH AND SOLUTION
When i first saw the existing Logo of Colr, it remind me Abstract Painter Kenneth Noland's Painting "Beginning". This kind of direct me to Color field Painting era. The colors of the logo were prominent enough to execute it in a minimal way. For me the question was, how I can get out of that circular borders of the logo without losing the colours and the main shape of it.
The main inspiration came from the Painter which I always admired Morris Louis and his Color Field Paintings. I've decided to combine these two ideas in my design (colours & stripes) and execute it with Strands as simple as possible and give the birth of Colr concept, expand the idea with a smooth motion that is integrated to the Logo and Typeface and observe the sheer beauty and impact of color.