The name of the product “Weekends Hotels” implies to the users that it sells hotels within a
specific category of “weekend use”. So, in the concept part, Hotel number plate has been
chosen as a metaphor for hotel and number 67 has been chosen to stand for weekends.
In the process of design realization, emotion has been added to the logo to raise a terrific
weekend chill-out feeling, that’s the reason why a user’s favourate moment of “drinking in front
of the sea in a lazy afternoon” as the metaphor.