More Or Less

  • More Or Less:
    Choosing A Lifestyle of Excessive Generosity,
    by Jeff Shinabarger
    Logo Design / Book Cover Design / Branded Content Video Series and Book Trailer
    In More Or Less, Jeff invites readers to create their own social experiments to answer the question "What is enough?" while sharing practical stories and numerous actionable ideas that can be implemented into our lives today. Learn to make small changes now that will change others forever. Generosity is a chance to experience freedom in a world obsessed with gaining more.
    More Or Less is available wherever books are sold.
    About The Project:
    An identity mark was created for the book, as well as the organization that Jeff leads. I also created the cover design for the book, and worked as the director for a series of branded content videos that share stories from the book. These stories were also cut together to form the book's trailers, and all videos were provided to the marketing team to be used as promotional content marketing and as content for the author's speaking engagements.
    "More Or Less: Choosing A Lifestyle of Excessive Generosity" is written by Jeff Shinabarger and published by David C Cook
    Logo and Cover Designer: Russell Shaw
    Publisher's Design Manager: Amy Konyndyk
    Publisher's Marketing Team: Alex Field, Nick Lee, Caitlyn Carlson, Karen Athen, Mike Salisbury, and Mike Worley
    All video stories adapted from the book written by Jeff Shinabarger.
    Book Trailer:
    Dir/DP/Editor: Russell Shaw
    Starring: Marcus Durham, Liam Ireson, Katie Thompson, Andre Shinabarger, Eryn Erickson, Aaron Fortner, Ann Thurber, Jeff Shinabarger
    Featuring: Caitlan Werner, Oliver Thompson, Aaron Szerlip, Gray Clevenger, Katherine Dyer, Mark Knapp, Kyle Taubken, Brian Preston, Nia Thompson
    Special Thanks: Seth Godin, Bob Goff, Scott Belsky
    Music by: “Deliver Us” by Daniel Bashta. Used with permission.

    "Enough Time" Story:
    Co-Director/DP/Editor: Russell Shaw
    Co-Director: Kyle Taubken
    Starring: Liam Ireson
    Featuring: Kyle Taubken and Brian Preston
    Special Thanks: Brian and April Preston
    Music by: David Leonard and Leslie Jordan of All Sons & Daughters. Used with permission.

    "Good Enough" Story:
    Dir/DP/Editor: Russell Shaw
    Starring: Katie Thompson
    Featuring: Josh, Nia and Oli Thompson
    Music by: Bellarive: "I Know You", musical composition administered by: The Harry Fox Agency, Inc. (HFA) License obtained by David C Cook from EMI, License No. 537831 (on file with David C Cook).
    "More Than Enough" Story:
    Dir/DP/Editor: Russell Shaw
    Starring: Marcus Durham as "Clarence" and Jeff Shinabarger as Jeff Shinbarger
    Music by: "Begin Again," provided by Micah Dalton. Used with permission.
    "Enough Clothing" Story:
    Co-Director/DP/Editor: Russell Shaw
    Co-Director: Liam Ireson
    Interview: Ashley Nienaber
    Starring: Ann Thurber
    Featuring: Mark Knapp, Aaron Szerlip, Caitlan Werner, Katherine Dyer, Gray Clevenger and Liam Ireson

    Special Thanks: The Goat Farm Arts Center in Atlanta, GA
    Music by: "Aperture" by Sleeping At Last. Used with permission.
    "Convenient Enough" Story:
    Dir/DP/Editor: Russell Shaw
    Starring: Andre Shinabarger
    Music by: "Heart Beat" by Johnnyswim. Used with permission.
    Shot on a Canon 7D, with Sigma 30mm f/1.4 and Tokina 11-16mm f/2.8, on location in Atlanta and Villa Rica, GA.
  • Recognition
    2014 Silver ADDY (Atlanta Advertising Club). Digital Advertising Campaign, Branded Video Content.
    2014 The Communicator Awards Silver Award of Distinction in Branded Content: Promotional/Branding.
  • Logo Design: More Or Less
  • Book Cover Design
  • Book Trailer: "More Or Less"
  • "How much is enough? In this important and engaging new book, Jeff makes it clear that when it comes to generosity, connection and community, too much isn't enough."
    Seth Godin, author of The Icarus Deception
    "It's a gully washer of love, creativity, and engagement that a parched world desperately needs."
    Bob Goff, author of Love Does
    "In a society that values abundance, Jeff prompts essential questions that make us aware of what we lose as we gain. Jeff's stories and insights teach us that living a rich life is less about what we own and more about what we do and how we connect with those around us."

    Scott Belsky, founder of Behance and author of Making Ideas Happen
  • Video 1: “Enough Time”
  • Watch Below:
  • Stills:
  • Video 2: “Good Enough”
  • Watch Below:
  • Stills:
  • Full Story Series Available to Watch on David C Cook's YouTube Channel.
    Other Story Stills: