Bearings Platform Redesign

  • Bearings Platform Redesign
     
    Web Design / Email Design / Illustration

    Founded in 2008, Bearings marked its fifth year in the autumn of 2013. For this milestone, the founders decided to set course on a new direction for the digital lifestyle periodical.
     
    Previously marketed as "A Southern Lifestyle Guide for Men," Bearings was ready to evolve past its roots in a "rustic" aesthetic and stories of the South. Pushing forward, the new course will cover a broader range of stories and products that speak to a modern, man-of-the-world.
     
    The website, editorial category icons, email campaign, and print shop website were redesigned from the ground up to have a more modern, clean, worldy aesthetic – as well as a much needed evolution in functionality with responsive layouts, a new grid, and fresh typography.

    CREDITS:
    Bearings is Created by Jeremy Blume and Rob Forrester.
    Design and Illustration by Russell Shaw.
    Development by Matt Burgess – Method Agile.
  • Recognition
     
    2014 The Communicator Awards Silver Award of Distinction in Websites: Visual Appeal.
  • Website Redesign
    The website features a semi-transparent universal header, rollover states for the stories to feature excerpts and a "Read More" function, and ad units that can now be integrated into the rows of stores.
  • SAMPLE FEATURED PHOTOGRAPHY (SHOWN ABOVE) CREDITS:
    "Photographer's Eye" photo provided by Eric Ryan Anderson.
    "Summer Cocktails" photo by Seven Lamps.
    "Brother" photo by Andrew Thomas Lee.
    "A Guide To Cigar Varietals" photo by ProtoplasmaKid.
    "A Tailored Look" graphic design and illustration by Russell Shaw.
    "Mason's" photo by Ron Manville.
    "Staplehouse: A Comeback Story" photo by Andrew Thomas Lee.
  • The newly-designed, lightbox-effect Subscribe box featuring a cleaner, simpler design with the new brand accent color and type styles.
  • Layout of a single post page.
  • Responsive Layout
     
    SAMPLE FEATURED PHOTOGRAPHY (SHOWN ABOVE) CREDITS:
    "Re-Imagining The Third Space" photos by Matt Harrington.
    "Passavant And Lee" photos provided by Passavant and Lee.
  • Editorial Category Icons
    Moving away from the brand's former vintage-style illustrative icons, the new series is designed to be simple and modern. However, in the transition to clean vector icon sets, many brands have already oversaturated the flat image-based icons – so we tried to do something fresh. While still referencing the purpose of the category, the editorial category icons are clean lines and shapes that work more like symbols or abstractions of a concept.
     
     
  • Categories Dropdown Display
     
    SAMPLE FEATURED PHOTOGRAPHY (SHOWN ABOVE) CREDIT:
    "Upgrade Your Tailgate Cocktails" photo by Ben Rollins.
  • SAMPLE FEATURED PHOTOGRAPHY (SHOWN ABOVE) CREDITS:
    "Wildsam Field Guides" product photo provided by Wildsam Field Guides.
    "Paper Plane" photo by Andrew Thomas Lee.
    "The Minus Times Collected" photo by Mary Caroline Mann.
    "The Experience of Vinyl" photo by Russell Shaw
    "Ernest Alexander" photo provided by Ernest Alexander.
    "Vital Farms" photo by Jody Horton.
  • Email Newsletter Redesign
    Bearings focuses on its bi-weekly email newsletter delivering enriching stories and distinct products. It was important to design a new layout for the newsletter that reflected the new brand direction and complemented the new website redesign.
  • Print Shop Redesign
    Bearings also runs an online print shop – selling some of the prints seen in the "Original Illustrations for Bearings" project on Behance – which also received a facelift with the new visual identity.
  • Illustrated Infographics
    Bearings regularly features illustrated infographics in its email publication and on its website. While some of these infographics are turned into prints for the Bearings Print Shop, others remain as digital features.
     
    Below are a few samples of featured infographics implemented to the website.
  • “Know Your Sunglasses.” Illustration and Graphic Design by Russell Shaw for Bearings.
    Copyright 2014 Bearings, LLC. All Rights Reserved.
  • “Recognizing Poisonous Plants.” Illustration and Graphic Design by Russell Shaw for Bearings.
    Copyright 2012 Bearings, LLC. All Rights Reserved.
  • Alternate Style (rejected)
    “How To Shine Shoes.” Illustration and Graphic Design by Russell Shaw for Bearings.
    Copyright 2013 Bearings, LLC. All Rights Reserved.
  • “Outerwear Guide.” Illustration and Graphic Design by Russell Shaw for Bearings.
    Copyright 2013 Bearings, LLC. All Rights Reserved.
  • “A Gentleman's Hats.” Illustration and Graphic Design by Russell Shaw for Bearings.
    Copyright 2011 Bearings, LLC. All Rights Reserved.