Macanudo is a big house with a hostel and a bar inside located in the city of Córdoba, Argentina. The place stands out for its friendly, warm and playful personality, flagging the “feel like home” philosophy. Macanudo is a must for all visitors of the city as it’s a perfect example of local culture for export.
In this project, we developed the branding and visual identity with the challenge of representing the unique essence and values which identify it. The extensive and customized visual system blends with the original, chaotic and surrealistic atmosphere full of drinks, interesting conversations and great music.
+ Project developed in co-creation with Fernanda Scarafía and Maia Bunge.
† In memoriam of our macanudo friends †