Melilla Sport Capital — Visual Identity


  • Melilla Sport Capital

    The new brand «Melilla Sport Capital» is conceived to be the corporate image of the Sports area of the Autonomous City of Melilla (CAM), in addition to being used for all corporate communication of the CAM in the sports field. It's a Sports City brand, aimed at each and every one of the citizens who practice sports and potential practitioners. The objective was to find a solution that represents fun, leisure, and the feeling of well-being that practicing sports implies.

    Territories:

  • We were inspired by the journey of the Olympic torch and by how different athletes take responsibility for carrying it around the world with pride. We are talking about great sporting events, about the Olympics, about the values of sport, about breastfeeding like Spaniards like we did in Barcelona 92, about the great athletes from Melilla who reap great success despite the difficulties ... in short, about taking the flag of Melilla with pride for the world.

    Concept:

  • "With this new corporate image, a new visual identity is projected, very Mediterranean and open to all audiences, capable of transmitting advance and way to go."

    — CHIEF EXECUTIVE OF MELILLA SPORTS AREA


  • ART DIRECTION & GRAPHIC DESIGN:  Julio Liarte
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