For a third year in a row, we have collaborated with MAPP MTL to design the campaign for their 5th edition, the unknown.
This year’s theme, the unknown, was intended to reflect this uncertain year, both in terms of events and our lifestyle in general. The idea was to represent this vagueness, this undefined and abstract state, by playing with the animation of tone-on-tone gradients. With the color, the absence of color and those moments in between, we wanted to bring this ever-changing unknown situation to the fore. The campaign is a visual echo of the ups and downs of the year while graphically celebrating the 5 years of the festival, which exists between light and shadow.