Film Campaign, Poster, & Title Designs
Dominos, Season II
Commissioned by Cannes awarded and critically acclaimed Writer/Director, Zoé Pelchat.
Dominos presents a series of shorts, where each 'chapter' features a star character whose lives are interwoven and struggles unique. One character serves as the main thread throughout the series, Fred, fresh out of rehab and back home in south central Montreal, pulling his friends back into their old partying ways. The key campaign visual is inspired by a 90s collage aesthetic to express the vibe of the main character, and paired with current, bold typography. Title designs for each chapter feature a unique typeface that evokes the personality of the character whose story it unfolds.