• Koffeine design transformation — from exclusive quality product into premium niche brand

    The Client
    Koffeine is a Moscow based independent coffee roaster that has experience and skills to produce roasted coffee of niche quality for those who want to achieve exclusive level of coffee at home.  

    The Context
    The brand look and feel was almost generic by that moment as long as design was not playing the significant role in choice for the loyal buyers. The brand team wanted to widen the community of consumers by those who are not in the close circle of knowledge of the current product/brand.

    The Solution
    Brand team's strategy included the redesign (or better — brand design creation) in the first part. The chosen path should convey the feeling of exclusivity and high quality. At the same time the brand should avoid the feeling of industrially produced coffee. Therefore the overall brand design is a holistic solution combining: pack format exclusive for Russian market, premium printing technologies & varnishing and finally the simple but bold design crafted with love to the smallest details.

    Project deliverables
    strategy / visual identity / packaging design

  • CULT design buro
    Partner & Creative Director Egor fomin
    Partner & Design Director Sergey dergachenko
    Art Director & Designer Alexey Mikhailov