Koffeine design transformation — from exclusive quality product into premium niche brand
Koffeine is a Moscow based independent coffee roaster that has experience and skills to produce roasted coffee of niche quality for those who want to achieve exclusive level of coffee at home.
The brand look and feel was almost generic by that moment as long as design was not playing the significant role in choice for the loyal buyers. The brand team wanted to widen the community of consumers by those who are not in the close circle of knowledge of the current product/brand.
Brand team's strategy included the redesign (or better — brand design creation) in the first part. The chosen path should convey the feeling of exclusivity and high quality. At the same time the brand should avoid the feeling of industrially produced coffee. Therefore the overall brand design is a holistic solution combining: pack format exclusive for Russian market, premium printing technologies & varnishing and finally the simple but bold design crafted with love to the smallest details.
strategy / visual identity / packaging design
CULT design buro
Partner & Creative Director Egor fomin
Partner & Design Director Sergey dergachenko
Art Director & Designer Alexey Mikhailov