Homstruct is a company that helps potential home buyers construct their dream houses, work offices, studios, etc. all within the app or web client. Fitting the name, the logo is constructed out of flat, simple shapes you may find in the average house, such as a chimney, walls, and a roof.
The very lines that make up the logo are used throughout Homstruct's brand identity. I decided to use these because it makes the identity cohesive. The lines also help with aligning page elements more strongly with one another, filling white space so page layouts are not too painfully corporate or minimal, and leading the eye in a specific direction.
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