TJ Maxx Spa
Branding and packaging design
Designed for the US and Canadian market, this spa range needed to communicate a feeling of the natural world. The base concept was to split the range into two definitive parts, The Sea - Hydrating, and The Earth - exfoliating. This was implemented through the careful selection of colours and the choice of transparent tubes and jars that were screen printed to give them a beautifully tactile and quality finish. Needing to match the ranges high end, luxury and modern aesthetic, a classic serif face, was chosen and the inter character spacing removed to a minimum of legibility.