• I worked with Eau Claire Jazz Inc to develop a visual language for the company itself, as well as the Eau Claire Jazz Festival it hosts annually. The logo alters the typeface slightly to make the J resemble a Saxophone. I then created letterhead, business cards, and envelopes for office use. In branding the Festival itself, I wanted to capture the dynamism of Jazz and created a set of instruments based on a diagonal grid system. Using this system of instruments, I created promotional materials, including ads of various sizes, posters (using a map of Eau Claire), flyers, banners, etc.