Investor Relations Wired to Connect

  • Houston Wire & Cable Company // 2010 Annual Report // Print
     
    CHALLENGE //
    Recap the year’s performance while educating analysts on Houston Wire & Cable Company’s business model. (Hint: They do not provide HBO or help you get clearer reception. They do provide wire and cable products and services to the utility, infrastructure and industrial markets.)
     
    ACTION //
    Origin moved Houston Wire & Cable Company beyond the industry and product photos representative of this space to a stylistic, highly graphic interpretation. Diagrams explained company attributes while the text of the letter clearly and concisely outlined the year’s results. The annual report captured the hands-on service culture of the company and set Houston Wire & Cable Company apart.

    CLIENT / Houston Wire & Cable Company
    AGENCY / Origin
    CREATIVE DIRECTOR / Jim Mousner
    DESIGNER / Michelle Coffey
    ILLUSTRATOR / Michelle Coffey
    COPYWRITER / Aimee Borders