113th U.S. Open Championship
Branding & Poster Design
Merion Golf Club has hosted more USGA championships than any other club in America. The famed East Course, which opened in 1912, was designed by Merion member Hugh Wilson on just 126 acres. Minor renovations and tweaks have been made to the classic design over the last 101 years. And despite being considered "short" for today's modern game, Merion's strong architectural features, such as the distinctive Scottish-style bunkers, make it an ideal setting for its fifth U.S. Open Championship.
The wicker baskets are deep-rooted at Merion, though the exact origin is still a mystery. What some would call a beacon of hope that draws you in, others say it is a standard that encompasses the challenge and charm of
a true test of golf. Showcased in the logo is the wicker basket with the scotch broom, as featured in the club's logo, we had in mind as a medal of honor that gives you a special sense of pride for the game. Other inspiration was drawn from original local street signs, as well as a variation of the logo printed on a Club History book.
Depicted in the poster are the wicker baskets that are so unique to Merion, and the intimidating view of the treacherous 16th green. This approach is the first of three times that players must traverse the famed Quarry
to successfully navigate one of the most difficult and legendary closing stretches in all of championship golf. The artwork was originally painted in watercolor, and is printed on Via Vellum Warm White, the poster measures 24" x 36".
Brand Identity and Poster were created at Lee Wybranski Art & Design.
Art Director & Artist / Lee Wybranski
Graphic Designer / Chad Miller
Printer / Park Printing & Replica Creative
USGA Photographers / Darren Carroll, Michael Cohen, Steve Gibbons, Jonathan Kolbe, Joel Kowsky, Hunter Martin, John Mummert