Project / Real Estate — Identity

  • Project - Real Estate Agency
    Identity development

    Project is a brand new real estate agency located in New Caledonia that builds its experience upon virtual tours.

    The name of the company, Project, originated from the idea that buying a property is a project, a big, ambitious and important project. On the other hand, project is also derivated from the concept of projection in reference to the virtual experience.

    The concept behind the logo is to use the rotating principle that immersion in virtual reality implies. The schematic representation of rotation (on the X, Y and Z axes) of the head in virtual reality is transposed in the work of the letters P, O and C. The angles variations of the ovals accompany the desire for flexibility and innovation carried by the company.

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