Project / Real Estate — Identity




  • Project - Real Estate Agency
    Identity development



    Project is a brand new real estate agency located in New Caledonia that builds its experience upon virtual tours.



  • THE CLIENT
    The name of the company, Project, originated from the idea that buying a property is a project, a big, ambitious and important project. On the other hand, project is also derivated from the concept of projection in reference to the virtual experience.





  • CONCEPT
    The concept behind the logo is to use the rotating principle that immersion in virtual reality implies. The schematic representation of rotation (on the X, Y and Z axes) of the head in virtual reality is transposed in the work of the letters P, O and C. The angles variations of the ovals accompany the desire for flexibility and innovation carried by the company.

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