The advertising campaign is based on a deep study of the target audience. Each person chooses a car according to his parameters: comfort is important to someone, prestige to someone, speed, or off-road capability of a car.
“I want Tesla because it’s not a car, but a Spaceship. Did you see at all how fast it starts at a traffic light? "
"Comfort in the car is important to me, as well as good sound."
We have reflected these insights into visual communication.
The visual message says: "We know what you want from your car and will help you with the purchase."