The objective of this project was
to redesign packages for sports nutritional supplements for MET-Rx.
The target audience is health-conscious gym goers. They are body builders and professionals who want to gain muscle mass. These body builders are up-taking enormous amounts of protein to look better physically. The redesign of MET-Rx packaging provides a system that leads to powerful results by introducing appetizing portions.
The new look energizes the consumer with clean and sophisticated design.
To minimizing and eliminating environmental impacts, the see through containers are in the form of a bio-gradable plastics which are used for food containers these days. Also soy ink and minimized advertising on clear materials help reducing the harmful effects to the environment reduce.