New cosmetic line for Guerlain
The current GUERLAIN brands provide anti-aging and well-being lines the specialize in providing healthy skincare. The new brands vision seeks to fuse the benefits of skincare with makeup to create a line of cosmetics centered around well-being and looking young.
Target audience is women 45 or up who take extra time and effort to look young and healthy. They are middle upper class, Independent, educated, and Sophesteicated.