The new Canon logo represents the professional photographers through the graphical and functional icons. The photographers are precise and test angles to get exact results. The symbol of precision is a visual stand-in for each and every canon user.
I used clean, soft, and circular lines for the icon and clarified narrow Futura for the typeface selection.
Daxline was developed for the FF Dax family from the idea of combining the clarity of a narrow Futura with a "slightly roman touch". The result is a space-saving but very legible typeface of timeless design.