Transmedia branding for
Orange County Museum of Art
The Orange County Museum of Art comprises of more than 3,000 objects with a concentration on the Californian art from the early 20th century to the present yet their identity is behind and does not represent the quality of the museum.
The new transmedia branding for OCMA is to promote understanding and to appreciate American artists' aesthetic and cultural diversity by sharing their various work. Taking the letter "O" form the logotype presents contemporary art.