New ice cream maker line
Cuisinart offers great products, especially in the ice cream-making field. Competitors recently unveiled a challenge with products for making fast-freeze pops.
This project's challenge was to design a quick frozen pop packaging system for the brand Cuisinart, I was confined to stay within the brand core and audience, which is middle–to upper–class contemporary moms and families. I chose bright, bold colors and graphics to catch the attention of families and employed a contrast between clean white space and graphics.
This product could be sold in cooking stores such as Williams-Sonoma, Crate & Barrel, and would be priced at $50.
Product photograph by Elwin Goh