Bakermeem Brand Identity and Packaging Design
Bakermeem is a family owned, premium bakery, serving in Jeddah, Saudi Arabia. The name is a combination of their last name and 'M' (pronounced as 'meem' in Arabic) which is the first letter of every single member of the family.
The main personality traits that Bakermeem wanted us to reflect was 'elegant' and 'luxurious', which was consistent with their positioning and pricing policy, but at the same time, they didn't want to completely stay away from the sincere feeling of being a family business, which created the main challenge for the branding project. The question was, 'how can we create a visual identity that looks elegant and luxurious, yet not too serious and corporate'. Our answer was a comprehensive design exploration with 8 unique logos, and this one become the winner:
The logo achieved its first goal to reflect the qualities of 'elegance' and 'luxury'. To be able to add the warm 'family business' vibe, we used the power of colors and created an uplifting, pastel color palette.
We applied the palette to the packaging material that Bakermeem's delicious food are presented in.