Open Road Alliance Identity
The Open Road Alliance is an organization that provides funding to non-profit organizations that have encountered an unexpected roadblock in their mission.
The identity reflects the optimism, expansiveness, and possiblities of the organization. The mark is a simple, abstract symbol that represents the opening of opportunities and evokes a feeling of positivity. Instead of a color pallete, images of open landscapes treated with a cyanotype filter add texture and dimension to print materials, while the single brand color reflects the simple and clear spirit of the organization.