Barbara Cleto de Carvalho Baldez is an independent lawyer based in Belo Horizonte, Minas Gerais. Barbara sought us out to develop a visual identity that reflected her position on the legal scene as a modern and progressive company. The starting point of our proposal is the design of a face whose characteristics refer to the balance of Themis, a universal symbol of justice and equity. The baseline "your defense with total confidence" resonates with the character's attitude, serene and confident. The implementations remain subtle and minimal, while the golden details incorporated complete the distinctive and unique character.

Published: August 20, 2020