Creative Direction of Photography
Mate Libre is an energizing tea brewed with yerba mate leaves that
gives an all-natural caffeine kick loved by outdoor enthusiasts.
Simple, functional, branded/unbranded cans create a graphic stripe
of colour on the shelf to grab your eye in a chaotic environment. Each
rich colour connects to the super flavourful teas.
Compositions created with climbing, hiking, and outdoor gear bring a fresh,
contemporary feel. Photography & Styling with Alex Blouin & Jodi Heartz.