Mariano Rivera is best known as a New York Yankees pitching legend and the only player ever unanimously voted into the Baseball Hall of Fame. Through commitment and perseverance, he developed skills and virtues that would become keys to his success.
The system communicates positive attributes of a winning philosophy. The mark references Mariano’s faith, as well as the foundation’s collective commitment to improving the lives of others. Messaging is bold, empowering youth and volunteers alike to be Strong, Brave & Capable. The system extends to iconography supporting the organization's initiatives. Other materials host a variety of efforts to move the foundation forward, including fundraising, building out facilities and inviting others to join.