37H Real Estate Branding
Located in Upper Manhattan (NY), Hillside 37 is an architectural project focused for social use. The development of the brand was inspired by the most recognizable aspects of the building's material and volumetric language. Its metallic skins are very representative and of great importance in the area. The development proposes a conceptualization of the parallel lines expressed both in the composition grids, the selected alphabet and the different language applications. Rhythm, standardization, and supported composition are represented in regular proportions. Identity reflects a simple, functional and forceful idea; an objective that we respect from the architectural proposal and its corresponding housing objective.