#1 JCR

Info
Statistics
Created: 02/14/13
Last Edited: 05/10/13
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Description
The Journal Citation Reports (JCR) are scientific journal rankings known worldwide—it like the Oscars of science. This campaign illustrates the 16 #1 winning categories of science that the ACS journals received. Ads were featured in highly specific scientific publications and websites.
  • Client / American Chemical Society
    Concept / To celebrate the #1 scientific rankings with an iconic cultural symbol. Used colors, familiar symbols, and simple callouts to communicate the rankings and journal qualities. Ads were featured in highly specific scientific publications and websites.
    My role / Art direction and design.
  • Print ad + giveaway (foam #1 fingers)
  • Print ads
  • #1s pattern
  • Email 
  • Web ads

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