• Client / American Chemical Society
    Concept / To celebrate the #1 scientific rankings with an iconic cultural symbol. Used colors, familiar symbols, and simple callouts to communicate the rankings and journal qualities. Ads were featured in highly specific scientific publications and websites.
    My role / Art direction and design.
  • Print ad + giveaway (foam #1 fingers)
  • Print ads
  • #1s pattern
  • Email 
  • Web ads