• the crafted report
    ac moore annual report
    *school project
  • problem /
    The objective of this project was to pick a publicly traded company and produce an annual report for the shareholders.The annual report should capture the culture of the company and its customers as well as provide factual information pertaining to the finances and structural organization.

    solution /
    A.C. Moore is an arts and crafts retail store. The annual report was created to highlight the companies values, financial profile and to also serve as a reflection of the customer experience. The use of materials and methods of illustration were all chosen to further emphasize the hands-on arts and craft element of the A.C. Moore experience.