Anatoliy Terentyev
Brand Designer, Art Director
I create brands from scratch and update existing ones: I analyze the market, develop brand strategy and its positioning, naming, corporate identity and packaging design, build a system of integrated brand communications.
My main competencies:
- Brand development, launch and support
- Brand… Read More
I create brands from scratch and update existing ones: I analyze the market, develop brand strategy and its positioning, naming, corporate identity and packaging design, build a system of integrated brand communications.
My main competencies:
- Brand development, launch and support
- Brand Identity. Development of logo and corporate identity.
- Corporate branding
- Visual communication
- Package design. Structural design. Development of a logo and a trademark guideline.
- Digital
- Brand strategy
- Interior design
- Production
- Architecture
What I doing?
I create a conscious design that makes the product clearer and closer. I create design as a business tool. I create a design that translates meanings and ideas.
A little about yourself:
- 9+ years of successful experience as a designer, art Director, brand strategy expert in global advertising agencies.
- A member of the American Institute of graphic arts (AIGA), New York.
- I have successfully worked for such clients as Nestle, Procter&Gamble(P&G), Kellogs, Johnson&Johnson, Nivea, Miele and others.
- I have a master's degree in architecture and design and bachelor of psychology. Read Less
