Bob Calvano
Basic Info
- Director, Global Creative Studios
- Merck
- Location: Morristown, NJ, USA
- URL: http://robertcalvano.com
- Twitter: @bobcalvano
- LinkedIn Profile
- Facebook Profile
Creative Fields
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About
Bob Calvano has been providing thought leadership and design solutions for over 20 years. With a mind that never stops thinking about the creative process, he is always open to exploring new mediums and possibilities – which has recently led him to providing environmental design solutions around the world.
Calvano is currently the Director of Merck’s Global Creative Studios, a full service in-house agency, and provides creative leadership and business solutions on a global scale. The award winning team’s portfolio includes environmental, interactive and print design, as well as video production, photography, illustration, webcasting, web development and finger painting if necessary.
Prior to joining Merck, Bob was an Interaction Design Director at R/GA, and held various positions such as UX Design Director at Oxygen Media. In these roles he fine-tuned his talent for creating engaging brand experiences, as well as intuitive and elegant interfaces while making complex information easier to understand and navigate. He worked with diverse teams creating consumer-based software, interactive experiences, websites, print and television content.
Bob has won numerous awards for his work in advertising and design and has recently been recognized internationally. He has been published in periodicals such as Advertising Age, Graphic Design USA and HOW Magazine, as well as on aiga.org.
Bob currently holds a position on AIGA’s Nation Board of Directors. He received an Executive Education for Creative Leaders at Harvard Business School and has a BA in Fine Art. Bob has spoken at events such as the AIGA Pivot Design Conference, the FUSE Design Conference, presented HOW DesignCasts, and lectured at the Fashion Institute of Technology in New York City.
Calvano is currently the Director of Merck’s Global Creative Studios, a full service in-house agency, and provides creative leadership and business solutions on a global scale. The award winning team’s portfolio includes environmental, interactive and print design, as well as video production, photography, illustration, webcasting, web development and finger painting if necessary.
Prior to joining Merck, Bob was an Interaction Design Director at R/GA, and held various positions such as UX Design Director at Oxygen Media. In these roles he fine-tuned his talent for creating engaging brand experiences, as well as intuitive and elegant interfaces while making complex information easier to understand and navigate. He worked with diverse teams creating consumer-based software, interactive experiences, websites, print and television content.
Bob has won numerous awards for his work in advertising and design and has recently been recognized internationally. He has been published in periodicals such as Advertising Age, Graphic Design USA and HOW Magazine, as well as on aiga.org.
Bob currently holds a position on AIGA’s Nation Board of Directors. He received an Executive Education for Creative Leaders at Harvard Business School and has a BA in Fine Art. Bob has spoken at events such as the AIGA Pivot Design Conference, the FUSE Design Conference, presented HOW DesignCasts, and lectured at the Fashion Institute of Technology in New York City.
Design Philosophy
Design is an extremely powerful form of communication... and to communicate effectively, your message needs to be clear, memorable and above all, make an impact.
Therefore, my philosophy is to…
• Listen
• Promote simplicity
• Allow the most important elements to stand out
• Let the brand point the way
• Make a personal connection and an emotional impact
• Create desire, interest and appeal
• Create difference, not similarity
• Be entertaining
A guiding principal: The main thing is to keep the main thing the main thing.
Therefore, my philosophy is to…
• Listen
• Promote simplicity
• Allow the most important elements to stand out
• Let the brand point the way
• Make a personal connection and an emotional impact
• Create desire, interest and appeal
• Create difference, not similarity
• Be entertaining
A guiding principal: The main thing is to keep the main thing the main thing.
Full Resume →
Work Experience
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Director, Global Creative StudiosMerck // NJ, USA
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On the Web (10)
- READ AIGA Interview: Building a Strategic In-House Team (Part 1)
- READ AIGA Interview: Building a Strategic In-House Team (Part 2)
- READ AIGA Interview: Building a Strategic In-House Team (Part 3)
- WATCH Pivot: AIGA Design Conference
- WATCH Designing Wellness: Inside Merck's Healthcare Revolution
- WATCH Influencing the Corporate Attitude Toward In-House Designers
- WATCH HOW Design Cast Interview
- LISTEN Podcast with Gerry Laybourne: Agile NYC
- LISTEN The Next Big Design: FUSE Podcast (Part 1)
- LISTEN The Next Big Design: FUSE Podcast (Part 2)
Networks (1)
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- Member Since: 06/28/2012
