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MHTN ARCHITECTS
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Created: 01/22/10
Last Edited: 01/22/10
Views: 327
Appreciations: 15
Comments: 2
Fields: Branding
From: modern8's Portfolio
MHTN Architects, one of the largest architectural firms in the state of Utah,
came to Modern 8 desiring a rebrand and an update to their previous identity, to signal
change and forward momentum.
The new identity maintains equity from the previous logo while giving
it a more up-to-date, progressive feel, appropriate for the new brand direction.
Truncated letterforms create a unique symbol while communicating the company name
and maintaining similarity to the previous logo. A custom-lettered logotype feels
reminiscent of architectural hand-lettering. We also developed
a new tagline "Vision made real" which encapsulates much of the core brand message in
one simple, easy-to-remember phrase.
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Maria , 03-10-10
amazing logo! love the modern, sophisticated, and clean look of this!!!! awesome work! : )
Þorleifur Gunnar Gíslason, 01-23-10
Nice!
