Basic Info
ABOUT ME
Content strategist and business-minded designer with a marketing background, writing skills, and a highly developed design aesthetic.

I write things that make people laugh and I design things people like to buy.

I have a natural instinct for branding and a near-religious devotion to designing for the user expe… Read More
Content strategist and business-minded designer with a marketing background, writing skills, and a highly developed design aesthetic.

I write things that make people laugh and I design things people like to buy.

I have a natural instinct for branding and a near-religious devotion to designing for the user experience. Read Less
HIGHLIGHTS
BellaMuse, Inc. - CREATIVE DIRECTOR & CMO
• Turned six designs sold on a SoHo street corner into a robust product line and recognizable consumer brand, sold in more than 1,500 stores in less than three years— with zero budget.

IBM - COMMUNITY & COMMS MGR
• Built, designed and maintained a content rich, user f… Read More
BellaMuse, Inc. - CREATIVE DIRECTOR & CMO
• Turned six designs sold on a SoHo street corner into a robust product line and recognizable consumer brand, sold in more than 1,500 stores in less than three years— with zero budget.

IBM - COMMUNITY & COMMS MGR
• Built, designed and maintained a content rich, user friendly website to engage IBM’s global technical community.
• Part of the Research Division’s external communications rebranding team who helped change the perception of IBM from stodgy corporation to fast-moving, innovative technology company.

MARKETING & COMMUNICATIONS
• Started a PR division for Silicon Valley ad agency which quickly grew to account for 25% of company revenue.
• Managed marketing & communications for dozens of high profile projects, such as the video game launches of Jurassic Park, Star Wars and Indiana Jones. Read Less
SKILLS
PRODUCE EFFECTIVE DESIGN - Clearly and effectively communicate messaging, elegantly distill information into visuals and essence, maintain brand recognition

CREATE RELEVANT & ENGAGING CONTENT- Resonates with target audience, conserves attention, fits with- and engages- the medium, enables interaction

ELEVATE USE… Read More
PRODUCE EFFECTIVE DESIGN - Clearly and effectively communicate messaging, elegantly distill information into visuals and essence, maintain brand recognition

CREATE RELEVANT & ENGAGING CONTENT- Resonates with target audience, conserves attention, fits with- and engages- the medium, enables interaction

ELEVATE USER EXPERIENCE - Create consistent and predictable interactions with provide next steps, strong visual hierarchy, keep users in control

INTEGRATE DESIGN WITH RESEARCH & DATA - Employ research to inform design decisions, product development and market opportunities. Work with cross functional teams to set metrics and standards for measuring feedback Read Less
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Projects